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Vol 02

Erica Choi

Erica Choi is the star behind Egg Canvas. Varied experiences as a web designer in the luxury industry has led her to continuously develop a keen sense of refined aesthetic. When she is not out and about exploring New York City, she is working ardently as a Digital Art Director in the luxury fashion field. Read on for an eggscellent interview with Egg Canvas.

Instagram: @eggcanvas   Blog: Egg Canvas (eggcanvas.me)
Photo Credit: Erica Choi (Photos maked with *)

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My passions as a content creator and photographer, as well as my career as an art director are both so important to me. I draw inspiration and energy in different ways and I feel it is a blessing that they work together in synergy.

There is a very fine line of how much I choose to show, and it's a bit scary at times how even something small may come off in the wrong way.

“If you can really dedicate your
time and energy to it, there's nothing
else like it to see it grow.”

Sweet city desserts *
Egg Pack and Egg Cream Mask captured at egg—egg—egg *
Egg brunch with Erica

Can you tell us the story about how you started blogging?

I have been micro-blogging on different social media channels and journal platforms for as long as I can remember, but I wanted to create a substantial website where I could really tell an in depth story about my experiences. I had been postponing it for awhile, but once I started it it was such a sigh of relief. I didn't realize how much work it was, but it's something that, if you can really dedicate your time and energy to it, there's nothing else like it to see it grow.

How do your balance your life as a top blogger and your professional career as an art director?


 Very hectic, but very rewarding. Sometimes I feel I'm a bit spread too thin, as I have so much ground to cover and so many people to deliver to, but I can't imagine living without either profession. My passions as a content creator and photographer, as well as my career as an art director are both so important to me. I draw inspiration and energy in different ways and I feel it is a blessing that they work together in synergy.


“I draw inspiration and energy
in different ways and I feel
it is a blessing that they work together
in synergy.”

New York City, Cityscapes *
A delicious egg brunch with Erica Choi *

“I'm a pretty transparent person,
so how I try to represent myself
on my social channels is pretty true
to who I am.”

Can you tell us a bit more about the part of your life that is not reflected on your social channels?

I'm a pretty transparent person, so how I try to represent myself on my social channels is pretty true to who I am. I'm a INFJ, and am pretty quiet and keep to myself most of the time, but can "turn on" when I am required to (aka "ambivert"). Most of my day to day life however is not shown, such as my time spent at the office or mundane everyday tasks, unless it's deemed interesting or if something ordinary appears beautiful at that specific moment in time. I'm not easily amused, but find little off-beat quirks really humorous and love to show that through my Snapchat.

Do you have the blogger’s dilemma that conflicts with your personal values?

There is a very fine line of how much I choose to show, and it's a bit scary at times how even something small may come off in the wrong way. I prefer to err on the side of not showing too much personal as honestly I am deeply afraid of misinterpretations and people judging me for someone I am not. I know it's impossible to please everyone, but I want to stay neutral and just try to inspire as many people as possible – not be a personality.


Erica's adventures of daily city outings *
Egg Cream Mask, an eggcellent choice
Too Cool For School's egg—egg—egg campaign at Egg Shop

Where does your special affection for ‘eggs’ come from?

It was a childhood name of mine given to me by a senior, saying my head is shaped like an egg. The original nickname was "dalgyal", and it just stuck with me until now. I used to own a domain named dalgyal.com!

What is your beauty ritual, which keeps your skin flawless like an egg?

I cleanse religiously, taking off my makeup with a water cleanser, then using a regular cleaser, then sometimes using an enzyme powder on top of that. I also use scrubs and masks 2-3x a week, and follow up with a sheet mask or overnight mask.

What are some things that only New York can offer, and that you cannot live without?

The endless and substantial contents of this city, and the ever-passionate people that it encompasses. I get bored pretty easily, and there is never a shortage things you can do, events you can go to, or people you can meet. I love the feeling of being enveloped by the amount of inspiration that it can offer. You never stop learning here.


as told to Too Cool For School
Erica Choi for the egg—egg—egg campaign
Soho, January 2017

Erica Choi hosted Too Cool For School's egg-egg-egg campaign at Egg Shop in New York City. All egg dish photos were taken during the 2016 campaign.